Meanwhile, on iOS family games and word games claimed higher positions but didn't make the top 15 on Android. On Google Play, for example, arcade and educational games ranked in the top 10 while absent from the Apple App Store list. Puzzle games ranked fourth on both stores, but from fifth place onwards the variations are extreme.

Despite the similarity here, downloads were significantly greater on the Play Store with the top three genres accounting for 12.36 billion installs - more than 700% higher than the Apple App Store’s 1.54 billion. The report reveals that casual games continue to reign supreme on mobile, claiming the top spot for the most-downloaded genre on both app stores, closely followed by action while simulation games round out the top three. īy breaking down results based on the two app store platforms, the report provides useful insight into which genres performed the best in the last quarter and, importantly, where.

In-app advertising analyst Apptica has teamed up with mobile gaming UA platform Gamelight to assess the state of the games industry in Q3 2023, collecting data from the Apple App Store, Google Play Store, and their own platforms.

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